{"title":"Baby Essentials","description":"","products":[{"product_id":"ana-the-banana-natural-baby-teether","title":"Ana the Banana, Natural Baby Teether","description":"\u003cp\u003e\u003cstrong\u003eWhat it is:\u003c\/strong\u003e Freshly picked and full of charm, Ana Banana is a playful fruit-shaped natural rubber baby teether designed to soothe little gums while stimulating the senses. With its soft, squishy feel and realistic textures, it encourages sensory exploration and imaginative play, making it a lovely non-toxic baby gift, and a companion safe from birth and beyond.\u003cbr\u003e\u003cstrong\u003eWhy we love it:\u003c\/strong\u003e Handmade using 100% natural rubber from sustainably sourced Hevea trees, each Ana Banana is hand painted with natural pigments, meaning no two are ever quite the same. Crafted in one seamless piece with no holes, it prevents water from entering, keeping it hygienic, mould-free and safe for everyday use. Gentle, flexible and easy for small hands to grasp, it’s perfect for teething, bath time, sensory play or even as a sweet decorative touch in the nursery.\u003cbr\u003eThoughtfully designed to be kind to both little ones and the planet, Ana Banana is a beautiful, eco-friendly take on an essential for babies and toddlers.\u003cbr\u003e\u003cstrong\u003eRecommended age:\u003c\/strong\u003e Suitable for newborns and up\u003c\/p\u003e","brand":"Oli + Carol","offers":[{"title":"Default Title","offer_id":61240651907402,"sku":"OL8708","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/2061\/6522\/files\/NVHYGQ2COPKA5E57PJGCABOF.jpg?v=1778579271"},{"product_id":"etta-loves-x-walala-studio-shapes-xl-muslin","title":"Etta Loves X Walala Studio 'Shapes' XL Muslin","description":"\u003cp\u003eHaving a baby? You're going to need some muslins, more muslins than you could ever have imagined. They're going to be used for swaddling, wiping, covering a changing mat, on the floor for tummy time or an impromptu picnic blanket at the park or beach. Plus if you feel like you need a cover when breastfeeding a muslin is way more versatile than a fiddly apron.\u003c\/p\u003e\n\u003cp\u003eA good stash of muslins are arguably some of the most useful newborn equipment you can buy. And because you will use them all the time you need them to be good quality and extremely washable and something you really like the look of, because trust us you will be seeing them a lot, day in, day out, from newborn to pre-crawling, at least.\u003c\/p\u003e\n\u003cp\u003eIntroducing the XL supersoft 'Shapes' sensory muslin square from Etta Loves x Walala Studios, an exclusive collaboration with visual artist Camille Walala. This joyful and colourful pattern has been designed to be both visible and interesting for babies, to support their cognitive and visual development between birth and around four months. They'll find the overlays and 3D shapes fascinating and captivating as their eyes develop across their first year and beyond.\u003cbr\u003eDetails:\u003cbr\u003e120cm x 120cm\u003cbr\u003e100% GOTS Certified Organic Cotton\u003cbr\u003ePrint designed by Camille Walala with input from Etta Loves to support visual and cognitive development of babies 5+ months\u003c\/p\u003e\n\u003cp\u003eWe love Etta Loves products because they are:\u003cbr\u003eDesigned with science: using cutting edge research to support visual development from birth;\u003cbr\u003eBetter for the environment: made using GOTS certified organic cotton. Etta Loves is a B Corp meaning it meets high standards of social and environmental performance.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":61240675434826,"sku":"ELCW003","price":24.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/2061\/6522\/files\/s682269313959533446_p3646_i1_w2048.png?v=1772483308"},{"product_id":"etta-loves-x-walala-studio-two-pack-muslin-squares","title":"Etta Loves X Walala Studio Two Pack Muslin Squares","description":"\u003cp\u003eHaving a baby? You're going to need some muslins, more muslins than you could ever have imagined. They're going to be used for swaddling, wiping, covering a changing mat, on the floor for tummy time or an impromptu picnic blanket at the park or beach. Plus if you feel like you need a cover when breastfeeding a muslin is way more versatile than a fiddly apron.\u003c\/p\u003e\n\u003cp\u003eA good stash of muslins are arguably some of the best new baby equipment you can buy. And because you will use them all the time you need them to be good quality and extremely washable and something you really like the look of, because trust us you will be seeing them a lot, day in, day out, from newborn to pre-crawling, at least.\u003c\/p\u003e\n\u003cp\u003eIntroducing the twin pack 'Mono' and 'Shapes' sensory muslin squares from Etta Loves x Walala Studios, an exclusive collaboration with visual artist Camille Walala. These joyful patterns have been designed to be both visible and interesting for babies, to support their cognitive and visual development between birth and around four months. They'll find the overlays and 3D shapes fascinating and captivating as their eyes develop across their first year and beyond.\u003c\/p\u003e\n\u003cp\u003eDetails:\u003cbr\u003eTwo 80 x 80cm muslins designed to support your baby's vision as it develops. Mono: 0-4 months; Shapes: 5+ months\u003cbr\u003e100% GOTS Certified Organic Cotton\u003c\/p\u003e\n\u003cp\u003eWe love Etta Loves products because they are: \u003cbr\u003eDesigned with science: using cutting edge research to support visual development from birth;\u003cbr\u003eBetter for the environment: made using GOTS certified organic cotton. Etta Loves is a B Corp meaning it meets high standards of social and environmental performance.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":61240675533130,"sku":"ELCW001","price":28.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/2061\/6522\/files\/s682269313959533446_p3644_i2_w2048.png?v=1772483311"},{"product_id":"lemon-rattle-toy","title":"Lemon Rattle Toy","description":"\u003cp\u003eThis bright, cheerful and cleverly designed Lemon Rattle Toy, is a beautiful 2-in-1 teether and rattle created to gently soothe and stimulate little ones. Made from 100% natural rubber on the outside and filled with upcycled cherry seeds inside, it produces a soft, calming sound inspired by nature.Designed hand-in-hand with certified otorhinolaryngologists, the sound pitch has been carefully developed to relax babies rather than overstimulate them.\u003c\/p\u003e\n\u003cp\u003eIts hoop-style shape makes it easy for babies to grasp, hold, hang or take along on the go.Handcrafted in one seamless piece with no holes, the Lemon Rattle Toy is highly hygienic, mould-free and safe for everyday use.\u003c\/p\u003e","brand":"Oli + Carol","offers":[{"title":"Default Title","offer_id":61240700436810,"sku":"OL1628","price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/2061\/6522\/files\/O3RVFJIEGSQLEPYPLZEK5WQZ.png?v=1778580168"},{"product_id":"mery-the-cherry-natural-baby-teether","title":"Mery the Cherry, Natural Baby Teether","description":"\u003cp\u003eMery the Cherry is a fun fruit-shaped teether designed to soothe little gums while engaging babies’ senses. Its realistic textures and perfectly sized shape encourage tactile exploration, helping develop a child’s sense of touch and early curiosity.\u003c\/p\u003e\n\u003cp\u003eCrafted from 100% natural rubber from Hevea trees, it’s free from plastic, silicone, BPA, PVC, phthalates, and nitrosamines, making it completely safe for babies from birth.Handmade and hand-painted with natural pigments, each Mery the Cherry teether is unique, floats safely on water, and is made without holes to prevent bacteria, mold and any nasties.\u003c\/p\u003e","brand":"Oli + Carol","offers":[{"title":"Default Title","offer_id":61240721637706,"sku":"OL8593","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/2061\/6522\/files\/XNHJHA4F4YDB2FOZAGF5UVHL.jpg?v=1778580521"},{"product_id":"orange-crab-teether","title":"Orange Crab Teether","description":"\u003cp\u003eSoothe your little one’s sore gums with Jumini's charming Crab Shaped Teether, thoughtfully crafted from soft, food-grade silicone and smooth, sustainable wood. Designed for tiny hands and tender gums, this playful crab combines gentle textures to comfort and engage your baby through every chew.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIt's the perfect teething companion from birth—and a stylish one too!\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e • Food-grade silicone: Non-toxic, soft, and safe for sensitive gums\u003c\/p\u003e\u003cp\u003e • Eco-friendly wood: Smooth, natural texture ideal for teething relief\u003c\/p\u003e\u003cp\u003e • Lightweight and easy to grip for little hands\u003c\/p\u003e\u003cp\u003e • Suitable from birth\u003c\/p\u003e\u003cp\u003e • Available in three styles: orange crab, blue whale or yellow sunshine\u003c\/p\u003e","brand":"Jumini","offers":[{"title":"Default Title","offer_id":61240737464650,"sku":"JB2519","price":6.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/2061\/6522\/files\/s682269313959533446_p3931_i1_w1000.jpg?v=1772483808"},{"product_id":"pepa-the-apple-natural-baby-teether","title":"Pepa the Apple, Natural Baby Teether","description":"\u003cp\u003eMeet Pepa, the little apple that’s big on fun! Designed to soothe teething gums and spark sensory play, this realistic fruit teether is soft, squishy, and full of textures that little hands love to explore.\u003c\/p\u003e\n\u003cp\u003eInspired by a bitten apple, it encourages babies to discover shapes, feel, and play while gently relieving discomfort from teething.Made entirely from 100% natural Hevea rubber and hand-painted with natural pigments, Pepa is safe, non-toxic, and completely free from plastic, BPA, PVC, phthalates, or holes that could harbour bacteria.\u003c\/p\u003e","brand":"Oli + Carol","offers":[{"title":"Default Title","offer_id":61240743231818,"sku":"OL1482","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/2061\/6522\/files\/JNBZJR3YNWG3LJKMGDSVOYXR.jpg?v=1778580980"},{"product_id":"set-of-three-animal-print-sensory-muslin-squares","title":"Set of Three Animal Print Sensory Muslin Squares","description":"\u003cp\u003eThis three pack of supersoft muslin squares from Etta Loves are printed with high contrast black and white patterns that have been designed to support the cognitive and visual development of newborn babies until around four months old. The ultimate multitasker they also deliver sensory calm through scientific patterns, created alongside a consultant Orthoptist.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eEach muslin measures 60cm x 60cm meaning they will come in handy as blankets, swaddles, tummy time mats, mess wipers, shoulder protectors and more. Good quality muslins are an early days essential and we love Etta Loves for the focus on visual development and sustainable materials. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eMade from 100% organic cotton.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDesigned with science\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eEtta Loves products are designed using cutting edge research on how infants learn to see, what they can see as their vision develops and what they like to look at. They do this by working with a consultant Orthoptist and their scientific research partners at The Sussex Baby Lab.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis care and attention to detail ensures that every Etta Loves product provides the best visual experience for your baby, supporting them and giving you confidence too.\u003c\/p\u003e\u003cp\u003eRead more about the incredible science of infant vision \u003ca href=\"https:\/\/www.ettaloves.com\/pages\/the-science-part\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"\u003ehere\u003c\/a\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBetter for the environment\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe team at Etta Loves are striving to make products that are as sustainable as possible. It's why they use GOTS certified organic cotton, natural rubber, recycled polyester material and recyclable packaging. The company recently received B Corp accreditation in recognition of this mission. \u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":61240788517194,"sku":"ELAN001","price":28.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/2061\/6522\/files\/s682269313959533446_p3098_i1_w1804.jpg?v=1772484029"},{"product_id":"sophie-home-green-sheep-full-of-beans-soft-toy","title":"Sophie Home Green Sheep Full of Beans Soft Toy","description":"\u003cp\u003eOne of the sweetest snugglies we ever did see! This gorgeous cotton soft toy from Sophie Home is the perfect bright and modern baby comforter, suitable from newborn up.\u003c\/p\u003e\n\u003cp\u003eFeaturing boucle textures, a striped green romper, and a softly weighted bean-filled body, it's ready to be loved by your favourite little one.\u003c\/p\u003e","brand":"Sophie Home","offers":[{"title":"Default Title","offer_id":61240792744266,"sku":"FOB-SHP-GRN","price":26.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/2061\/6522\/files\/ESFSLK2WHBR7LIADW5L3POYM.jpg?v=1778581369"},{"product_id":"yellow-sun-teething-ring","title":"Yellow Sun Teething Ring","description":"\u003cp\u003eSoothe your little one’s sore gums with Jumini's charming Sun Shaped Teether, thoughtfully crafted from soft, food-grade silicone and smooth, sustainable wood. Designed for tiny hands and tender gums, this playful crab combines gentle textures to comfort and engage your baby through every chew.\u003c\/p\u003e\n\u003cp\u003eIt's the perfect teething companion from birth—and a stylish one too!\u003c\/p\u003e\n\u003cp\u003eKey Features:\u003cbr\u003e • Food-grade silicone: Non-toxic, soft, and safe for sensitive gums\u003cbr\u003e • Eco-friendly wood: Smooth, natural texture ideal for teething relief\u003cbr\u003e • Lightweight and easy to grip for little hands\u003cbr\u003e • Suitable from birth\u003cbr\u003e • Available in three styles: orange crab, blue whale or yellow sunshine\u003c\/p\u003e","brand":"Jumini","offers":[{"title":"Default Title","offer_id":61240819974474,"sku":"JB2522","price":6.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/2061\/6522\/files\/s682269313959533446_p3932_i9_w1230.png?v=1772484373"},{"product_id":"liewood-pink-butterfly-muslin-cloth-2-pack","title":"Liewood, Pink Butterfly Muslin Cloth - 2-Pack","description":"\u003cp\u003eThese Liewood pink butterfly Lewis Muslin set is a true baby essential. Finished with playful colourful motifs, they’re the kind of everyday essential families reach for again and again.\u003c\/p\u003e\n\u003cp\u003eMade from 100% GOTS-certified organic cotton, designed to be gentle on delicate skin from the very beginning.Lightweight, breathable and wonderfully versatile, they’re perfect for everything from nappy changes and burping to swaddling, feeding or comforting on the go.\u003c\/p\u003e","brand":"Liewood","offers":[{"title":"Default Title","offer_id":61804070895946,"sku":"2647","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/2061\/6522\/files\/2R322ENOX5VFU4BY34H4JCVD.png?v=1778580267"},{"product_id":"liewood-sailing-muslin-cloth-2-pack","title":"Liewood, Sailing Muslin Cloth - 2-Pack","description":"\u003cp\u003eFinished in a playful sailing motif, they’re the kind of everyday essential families reach for again and again.\u003c\/p\u003e\n\u003cp\u003eA true baby essential, these beautifully soft muslin cloths from Liewood, are made from 100% GOTS-certified organic cotton, designed to be gentle on delicate skin from the very beginning.Lightweight, breathable and wonderfully versatile, they’re perfect for everything from nappy changes and burping to swaddling, feeding or comforting on the go.\u003c\/p\u003e","brand":"Liewood","offers":[{"title":"Default Title","offer_id":61804071059786,"sku":"LW14907","price":19.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/2061\/6522\/files\/EIIW7GBEOFFHLDCTLMEHTA7X.png?v=1778580278"},{"product_id":"miffy-handmade-crochet-teether-rattle-just-dutch","title":"Miffy Handmade Crochet Teether Rattle | Just Dutch","description":"\u003cp\u003eBaby's first Miffy! A perfect new baby gift or baby shower present that combines practical baby gear that will bring joy to the early stages of parenthood. 23cm (5.5\") tall Suitable from birth, CE tested Hand wash\u003c\/p\u003e\n\u003cp\u003eSoothe little one's tender gums and introduce them to a childhood icon with this adorable handmade crochet cotton and bamboo teether featuring a plump Miffy head rattle.\u003c\/p\u003e","brand":"Miffy by Bon Ton Toys","offers":[{"title":"Default Title","offer_id":61804076138826,"sku":"871 932 438 1543","price":26.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/2061\/6522\/files\/XMAJJYV4SFDTLXBZONIJIJ66.jpg?v=1778580544"},{"product_id":"sunnylife-into-the-garden-ditsy-floral-kids-wet-bag","title":"SunnyLife, Into the Garden Ditsy Floral Kids Wet Bag","description":"\u003cp\u003eKeep post-swim chaos contained with the SunnyLife Kids Wet Bag, the perfect companion for beach days, pool trips, and everything in between. Finished with a handy carry strap, it’s easy for little ones to grab and go - whether heading home or onto the next adventure.Size: 25 x 6 x 19 cmMaterial: Tyvek paper\u003c\/p\u003e\n\u003cp\u003eCrafted from durable, waterproof Tyvek, it’s designed to keep soggy swimwear separate while protecting everything else from splashes and sand.Lightweight yet hard-wearing, this compact bag is ideal for storing wet swim essentials (minus bulky towels), while the corrosion-free zip keeps everything securely sealed.\u003c\/p\u003e","brand":"SunnyLife","offers":[{"title":"Default Title","offer_id":61804127486282,"sku":"S61KWBGF","price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/2061\/6522\/files\/RIVH2Y3UXAAZ4V6GGN5S6EZA.jpg?v=1778581521"},{"product_id":"sunnylife-sammy-the-seagull-kids-wet-bag","title":"SunnyLife, Sammy the Seagull Kids Wet Bag","description":"\u003cp\u003eKeep post-swim chaos neatly contained with SunnyLife's Wet Bag, a go-to for packing up after splash-filled days or swimming pool madness. The secure, corrosion-free zip keeps contents safely tucked away, while the handy carry strap makes it easy for little ones to grab and go.You'll wonder how you managed without!Size: 25 x 6 x 19 cm\u003c\/p\u003e\n\u003cp\u003eLightweight yet hardworking, it’s designed to separate soggy swimsuits and damp essentials from everything else, so the rest of your bag stays dry and sand-free.Crafted from durable, waterproof Tyvek, it’s built to handle beach days, pool trips, and everything in between.\u003c\/p\u003e","brand":"SunnyLife","offers":[{"title":"Default Title","offer_id":61804130337098,"sku":"S61KWBSG","price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/2061\/6522\/files\/UUYCPYRCQWQGQ74BVF2LWNL6.jpg?v=1778581546"}],"url":"https:\/\/kindercollective.co.uk\/collections\/baby-essentials-1.oembed","provider":"Kinder Collective","version":"1.0","type":"link"}