{"title":"Etta Loves","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003eDiscover Etta Loves at Kinder Collective — sensory muslins and playmats designed with developmental science in mind. Etta Loves creates high-contrast, stage-based prints that support your baby's visual development from birth. Backed by optometrists and loved by parents. Beautiful, functional and genuinely developmental. Shop our range online.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"etta-loves-x-walala-studio-shapes-xl-muslin","title":"Etta Loves X Walala Studio 'Shapes' XL Muslin","description":"\u003cp\u003eHaving a baby? You're going to need some muslins, more muslins than you could ever have imagined. They're going to be used for swaddling, wiping, covering a changing mat, on the floor for tummy time or an impromptu picnic blanket at the park or beach. Plus if you feel like you need a cover when breastfeeding a muslin is way more versatile than a fiddly apron.\u003c\/p\u003e\n\u003cp\u003eA good stash of muslins are arguably some of the most useful newborn equipment you can buy. And because you will use them all the time you need them to be good quality and extremely washable and something you really like the look of, because trust us you will be seeing them a lot, day in, day out, from newborn to pre-crawling, at least.\u003c\/p\u003e\n\u003cp\u003eIntroducing the XL supersoft 'Shapes' sensory muslin square from Etta Loves x Walala Studios, an exclusive collaboration with visual artist Camille Walala. This joyful and colourful pattern has been designed to be both visible and interesting for babies, to support their cognitive and visual development between birth and around four months. They'll find the overlays and 3D shapes fascinating and captivating as their eyes develop across their first year and beyond.\u003cbr\u003eDetails:\u003cbr\u003e120cm x 120cm\u003cbr\u003e100% GOTS Certified Organic Cotton\u003cbr\u003ePrint designed by Camille Walala with input from Etta Loves to support visual and cognitive development of babies 5+ months\u003c\/p\u003e\n\u003cp\u003eWe love Etta Loves products because they are:\u003cbr\u003eDesigned with science: using cutting edge research to support visual development from birth;\u003cbr\u003eBetter for the environment: made using GOTS certified organic cotton. Etta Loves is a B Corp meaning it meets high standards of social and environmental performance.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":61240675434826,"sku":"ELCW003","price":24.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/2061\/6522\/files\/s682269313959533446_p3646_i1_w2048.png?v=1772483308"},{"product_id":"etta-loves-x-walala-studio-two-pack-muslin-squares","title":"Etta Loves X Walala Studio Two Pack Muslin Squares","description":"\u003cp\u003eHaving a baby? You're going to need some muslins, more muslins than you could ever have imagined. They're going to be used for swaddling, wiping, covering a changing mat, on the floor for tummy time or an impromptu picnic blanket at the park or beach. Plus if you feel like you need a cover when breastfeeding a muslin is way more versatile than a fiddly apron.\u003c\/p\u003e\n\u003cp\u003eA good stash of muslins are arguably some of the best new baby equipment you can buy. And because you will use them all the time you need them to be good quality and extremely washable and something you really like the look of, because trust us you will be seeing them a lot, day in, day out, from newborn to pre-crawling, at least.\u003c\/p\u003e\n\u003cp\u003eIntroducing the twin pack 'Mono' and 'Shapes' sensory muslin squares from Etta Loves x Walala Studios, an exclusive collaboration with visual artist Camille Walala. These joyful patterns have been designed to be both visible and interesting for babies, to support their cognitive and visual development between birth and around four months. They'll find the overlays and 3D shapes fascinating and captivating as their eyes develop across their first year and beyond.\u003c\/p\u003e\n\u003cp\u003eDetails:\u003cbr\u003eTwo 80 x 80cm muslins designed to support your baby's vision as it develops. Mono: 0-4 months; Shapes: 5+ months\u003cbr\u003e100% GOTS Certified Organic Cotton\u003c\/p\u003e\n\u003cp\u003eWe love Etta Loves products because they are: \u003cbr\u003eDesigned with science: using cutting edge research to support visual development from birth;\u003cbr\u003eBetter for the environment: made using GOTS certified organic cotton. Etta Loves is a B Corp meaning it meets high standards of social and environmental performance.\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":61240675533130,"sku":"ELCW001","price":28.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/2061\/6522\/files\/s682269313959533446_p3644_i2_w2048.png?v=1772483311"},{"product_id":"set-of-three-animal-print-sensory-muslin-squares","title":"Set of Three Animal Print Sensory Muslin Squares","description":"\u003cp\u003eThis three pack of supersoft muslin squares from Etta Loves are printed with high contrast black and white patterns that have been designed to support the cognitive and visual development of newborn babies until around four months old. The ultimate multitasker they also deliver sensory calm through scientific patterns, created alongside a consultant Orthoptist.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eEach muslin measures 60cm x 60cm meaning they will come in handy as blankets, swaddles, tummy time mats, mess wipers, shoulder protectors and more. Good quality muslins are an early days essential and we love Etta Loves for the focus on visual development and sustainable materials. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eMade from 100% organic cotton.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDesigned with science\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eEtta Loves products are designed using cutting edge research on how infants learn to see, what they can see as their vision develops and what they like to look at. They do this by working with a consultant Orthoptist and their scientific research partners at The Sussex Baby Lab.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis care and attention to detail ensures that every Etta Loves product provides the best visual experience for your baby, supporting them and giving you confidence too.\u003c\/p\u003e\u003cp\u003eRead more about the incredible science of infant vision \u003ca href=\"https:\/\/www.ettaloves.com\/pages\/the-science-part\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"\u003ehere\u003c\/a\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBetter for the environment\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe team at Etta Loves are striving to make products that are as sustainable as possible. It's why they use GOTS certified organic cotton, natural rubber, recycled polyester material and recyclable packaging. The company recently received B Corp accreditation in recognition of this mission. \u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":61240788517194,"sku":"ELAN001","price":28.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/2061\/6522\/files\/s682269313959533446_p3098_i1_w1804.jpg?v=1772484029"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/2061\/6522\/collections\/Kinder_Collective_Square_Seasonal_1_10.jpg?v=1773771885","url":"https:\/\/kindercollective.co.uk\/collections\/etta-loves.oembed","provider":"Kinder Collective","version":"1.0","type":"link"}