{"title":"Toys for 0-1 Years","description":"","products":[{"product_id":"baby-plui-rattle","title":"Baby Plui Rattle","description":"\u003cp\u003e\u003cstrong\u003eWhat it is:\u003c\/strong\u003e Introduce little ones to the magic of sound with this natural wood rain stick rattle in soft pastel colours. Made from sustainably sourced rubberwood, it’s safe, durable, and designed to delight tiny hands and ears.\u003cbr\u003e\u003cstrong\u003eWhy we love it:\u003c\/strong\u003e Perfect for babies aged 3 months and up, the transparent design lets babies watch the coloured beads fall while shaking or rolling the stick, creating a gentle, soothing rain-like sound.Lightweight and easy to hold, this first developmental sound toy encourages sensory exploration, hand-eye coordination, and early auditory skills.\u003c\/p\u003e","brand":"Djeco","offers":[{"title":"Default Title","offer_id":61240655282506,"sku":"DJ06101","price":11.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/2061\/6522\/files\/33J5UTVHE3PM5JJ7FNA6U4PH.jpg?v=1778579314"},{"product_id":"crinkly-comic-issue-1-music","title":"Crinkly Comic Issue 1: Music","description":"\u003cp\u003eThe Jo \u0026amp; Nic's Crinkly Cloth Comic, Issue 1 features a range of musical instruments and the sounds they make; Shaky Shaky, Bang Bang, Tinkle and so forth. Designed like a traditional POP comic layout with flashes and speech bubbles, this fabric book is perfect for babies and toddlers; bright colours, simple stories, soft and machine washable.\u003c\/p\u003e\n\u003cp\u003eA practical, lightweight cloth book with crinkly pages. A great sensory toy and a unique gift for newborn to 2 years. Each newspaper is packed in a gifting envelope to add 'To' and 'From' and a short message.\u003c\/p\u003e\n\u003cp\u003eDimensions approx:  30cm x 20cm.\u003cbr\u003eCE tested and machine washable, not to be tumble-dried.\u003cbr\u003eHandmade using safety tested materials.\u003c\/p\u003e","brand":"Jo + Nic's Crinkly Cloth Books","offers":[{"title":"Default Title","offer_id":61240668324170,"sku":"NT30","price":15.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/2061\/6522\/files\/s682269313959533446_p2850_i1_w429.png?v=1772483233"},{"product_id":"early-learning-weather-puzzle","title":"Early Learning Weather Puzzle","description":"\u003cp\u003eExplore the wonders of the weather with this Silicone Weather Puzzle for little hands, a charming and educational toy designed to spark curiosity and support early learning. Featuring weather-themed shapes; sun, star, moon, and cloud, in soft pastel tones.\u003c\/p\u003e\n\u003cp\u003eThis puzzle combines food-grade silicone pieces with a durable, sustainable wooden board for safe, eco-friendly play.Perfectly sized for tiny hands, the silicone shapes are soft, chewable, and easy to grip, providing soothing relief for teething babies while encouraging sensory exploration, hand-eye coordination, and shape recognition.\u003c\/p\u003e","brand":"Jumini","offers":[{"title":"Default Title","offer_id":61240674648394,"sku":"JB2502","price":9.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/2061\/6522\/files\/U7TM43JKBN3J7YDKSUMHUBKH.jpg?v=1778579829"},{"product_id":"flamingo-pink-scrunch-bucket","title":"Flamingo Pink Scrunch Bucket","description":"\u003cp\u003eOften imitated, never duplicated—there’s only one Scrunch!\u003c\/p\u003e\u003cp\u003eMade from 100% silicone, the Original Scrunch® Bucket is built for adventure. Roll it, fold it, scrunch it—pop it in your bag and take it anywhere without worrying about cracks, splits, or breaks.\u003c\/p\u003e\u003cp\u003ePerfect for the beach, garden, bath, or travel, it’s lightweight, durable, and endlessly reusable.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e – 13 cm high (without handle)\u003c\/p\u003e\u003cp\u003e – 24 cm high (with rope handle)\u003c\/p\u003e\u003cp\u003e – 10 cm diameter base x 15.5 cm top diameter\u003c\/p\u003e\u003cp\u003e \u003cstrong\u003eCapacity:\u003c\/strong\u003e 1.5 litres\u003c\/p\u003e","brand":"Scrunch!","offers":[{"title":"Scrunch Bucket, Flamingo Pink","offer_id":61240677826890,"sku":"SBU-56","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/2061\/6522\/files\/s682269313959533446_p2780_i2_w1080.png?v=1772483327"},{"product_id":"forrest-tooth-fairy-doll","title":"Forrest Tooth Fairy Doll","description":"\u003cp\u003eMeet Forrest, the magical Tooth Fairy who makes bedtime extra special! Perfectly scaled to fit our dolls houses, Forrest comes with a tiny pouch on his back — ready to collect little teeth and leave behind tiny treasures.With soft fabric wings, a gentle expression, and a charming outfit, Forrest is a delightful companion for imaginative play and a whimsical addition to any fairy-tale collection.\u003c\/p\u003e","brand":"Threadbear Toys","offers":[{"title":"Default Title","offer_id":61240678777162,"sku":"TB4137","price":20.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/2061\/6522\/files\/UUDHGDCE34QAZSZELKZKWNOL.jpg?v=1778579895"},{"product_id":"fruit-veg-abc-crinkly-cloth-newspaper","title":"Fruit \u0026 Veg ABC Crinkly Cloth Newspaper","description":"\u003cp\u003eJo \u0026amp; Nic's Crinkly Cloth Books are one of our favourite new baby gifts under £20.\u003c\/p\u003e","brand":"Jo + Nic's Crinkly Cloth Books","offers":[{"title":"Default Title","offer_id":61240679727434,"sku":"NT27","price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/2061\/6522\/files\/YQJ4DV3ZCOSY3QA5TARUI3AY.png?v=1778579901"},{"product_id":"garden-playtime-set-for-one-year-olds","title":"Garden Playtime Set for One Year Olds","description":"\u003cp\u003eA whole play experience in one handy box that's perfectly designed to support your one-year-old's development. This garden playtime box contains 5 fun early learning toys and makes a wonderful gift.\u003c\/p\u003e\n\u003cp\u003eThis product is designed in the UK with values relating to LIVING, feeling good about design values and home, LEARNING, feeling good about growth and development and LEGACY, feeling good about longevity and responsibility.Looking for more sustainable wooden toys for children?\u003c\/p\u003e","brand":"Threadbear Toys","offers":[{"title":"Default Title","offer_id":61240680481098,"sku":"MT7122","price":30.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/2061\/6522\/files\/YQHALHAANT3F66IV5VFKDGM5.jpg?v=1778579906"},{"product_id":"green-cat-cotton-knit-baby-rattle-toy","title":"Green Cat Cotton Knit Baby Rattle Toy","description":"\u003cp\u003eThis charming rattle features an embroidered cat face and a tactile terry knit handle, perfectly sized for tiny hands to grasp and explore.Knitted from 100% cotton, the rattle is soft, durable, and baby-safe. Machine washable at 30°C, it’s easy to keep clean while remaining completely safe for little mouths.Product Features: 100% cotton knit outer with biodegradable filling Approx.\u003c\/p\u003e\n\u003cp\u003eThe Sophie Home cotton cat rattle is a wonderful first baby toy, thoughtfully designed to engage and soothe babies and toddlers while supporting early sensory development.\u003c\/p\u003e","brand":"Sophie Home","offers":[{"title":"Default Title","offer_id":61240682053962,"sku":"RTTL-CAT-GRN","price":18.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/2061\/6522\/files\/XSQR62ORHPWZ6663JHGZF4BG.jpg?v=1778579965"},{"product_id":"lemon-rattle-toy","title":"Lemon Rattle Toy","description":"\u003cp\u003eThis bright, cheerful and cleverly designed Lemon Rattle Toy, is a beautiful 2-in-1 teether and rattle created to gently soothe and stimulate little ones. Made from 100% natural rubber on the outside and filled with upcycled cherry seeds inside, it produces a soft, calming sound inspired by nature.Designed hand-in-hand with certified otorhinolaryngologists, the sound pitch has been carefully developed to relax babies rather than overstimulate them.\u003c\/p\u003e\n\u003cp\u003eIts hoop-style shape makes it easy for babies to grasp, hold, hang or take along on the go.Handcrafted in one seamless piece with no holes, the Lemon Rattle Toy is highly hygienic, mould-free and safe for everyday use.\u003c\/p\u003e","brand":"Oli + Carol","offers":[{"title":"Default Title","offer_id":61240700436810,"sku":"OL1628","price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/2061\/6522\/files\/O3RVFJIEGSQLEPYPLZEK5WQZ.png?v=1778580168"},{"product_id":"miffy-terry-cream-23cm","title":"Miffy Terry Cream - 23cm","description":"\u003cp\u003eMiffy in soft terry cream is a cuddly companion perfect for little hands to hold.\u003c\/p\u003e\n\u003cp\u003eMiffy in soft terry cream is a cuddly companion perfect for little hands to hold. At 23cm tall, she makes a delightful gift for newborns, birthdays, or christenings, and a timeless keepsake to treasure as children grow.Crafted from soft terry fabric and filled with 100% recycled PET, this eco-friendly Miffy is gentle, cuddly, and kind to the planet.\u003c\/p\u003e","brand":"Miffy by Bon Ton Toys","offers":[{"title":"Default Title","offer_id":61240721768778,"sku":"24.182.192","price":19.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/2061\/6522\/files\/HDGOFHXD6FMCCIOFCYEZQZ2O.jpg?v=1778580565"},{"product_id":"miffy-blue-eco-corduroy-blue-23cm","title":"Miffy, Blue Eco-Corduroy Blue - 23cm","description":"\u003cp\u003eMiffy has been loved for generations, and this sweet 23cm version in soft blue corduroy is perfect for little hands to hold.\u003c\/p\u003e\n\u003cp\u003eMiffy has been loved for generations, and this sweet 23cm version in soft blue corduroy is perfect for little hands to hold.\u003c\/p\u003e","brand":"Miffy by Bon Ton Toys","offers":[{"title":"Default Title","offer_id":61240722063690,"sku":"24.182.610","price":19.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/2061\/6522\/files\/BYOE5VZFLEKNLTXYDLLZN4J6.jpg?v=1778580534"},{"product_id":"miffy-large-yellow-eco-corduroy-large-33cm","title":"Miffy, Large Yellow Eco-Corduroy Large - 33cm","description":"\u003cp\u003eMiffy is a firm favourite with little ones and grown-ups alike.\u003c\/p\u003e\n\u003cp\u003eWith her cheerful yellow corduroy finish, soft textures and sweet features, she makes a joyful companion for cuddles, play, or simply brightening up a nursery shelf.At 33cm tall, this eco-friendly Miffy is the perfect size for hugs and adventures.\u003c\/p\u003e","brand":"Miffy by Bon Ton Toys","offers":[{"title":"Default Title","offer_id":61240722129226,"sku":"24.182.606","price":28.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/2061\/6522\/files\/OQQYOGTQW3FH4DLPJ7SWRVKM.jpg?v=1778580553"},{"product_id":"miffy-olive-green-eco-corduroy-23cm","title":"Miffy, Olive Green Eco-Corduroy - 23cm","description":"\u003cp\u003eMiffy’s timeless charm meets a modern eco-friendly twist in this soft 23cm olive green corduroy edition.\u003c\/p\u003e\n\u003cp\u003eMiffy’s timeless charm meets a modern eco-friendly twist in this soft 23cm olive green corduroy edition.\u003c\/p\u003e","brand":"Miffy by Bon Ton Toys","offers":[{"title":"Default Title","offer_id":61240722194762,"sku":"24.182.614","price":19.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/2061\/6522\/files\/S62LVVHBBALVLFQGDJHD5CQ3.jpg?v=1778580557"},{"product_id":"miffy-pink-corduroy-extra-large-50cm","title":"Miffy, Pink Corduroy Extra Large - 50cm","description":"\u003cp\u003eMiffy is a firm favourite with little ones we know and love.\u003c\/p\u003e\n\u003cp\u003eHer playful personality, sweet features, and soft textures make her an ideal gift for newborns right through to big kids.This extra-large 50cm Miffy plush from Bon Ton Toys is crafted from 100% organic cotton corduroy with a filling made from 100% recycled PET, making it as sustainable as it is huggable.\u003c\/p\u003e","brand":"Miffy by Bon Ton Toys","offers":[{"title":"Default Title","offer_id":61240722522442,"sku":"24.182.625","price":49.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/2061\/6522\/files\/T6HOZ73R3M64HQTDKISMRX42.jpg?v=1778580561"},{"product_id":"music-a-z-crinkly-cloth-newspaper-book","title":"Music A-Z Crinkly Cloth Newspaper Book","description":"\u003cp\u003eNursery Times Crinkly Newspaper. A-Z of Music. Version 1, as it's bound to be a hit! One for the parents too! 6 pages of fun illustrations of some of your favourite artists and musicians old and new. Who's your favourite?\u003c\/p\u003e\n\u003cp\u003eA practical and lightweight cloth book with sensory, crinkly pages. This bright and fun-filled newspaper is the perfect gift for newborn to 2 years. Each newspaper is packed in a gifting envelope to add 'To' and 'From' and a short message.\u003c\/p\u003e\n\u003cp\u003eDimensions approx:  30cm x 20cm.\u003cbr\u003eCE tested and machine washable.\u003c\/p\u003e","brand":"Jo + Nic's Crinkly Cloth Books","offers":[{"title":"Default Title","offer_id":61240728027466,"sku":"NT7","price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/2061\/6522\/files\/s682269313959533446_p3369_i5_w1080.png?v=1772483730"},{"product_id":"nature-trail-crinkly-cloth-book","title":"Nature Trail Crinkly Cloth Book","description":"\u003cp data-start=\"0\" data-end=\"383\" class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong data-start=\"0\" data-end=\"15\"\u003eWhat it is: \u003c\/strong\u003eA beautifully illustrated crinkly cloth book from Jo \u0026amp; Nic's Crinkly Cloth Books, designed especially for babies and toddlers. \u003cem data-start=\"145\" data-end=\"176\"\u003eWe're Going on a Nature Trail\u003c\/em\u003e combines bold, high-contrast illustrations, gentle rhyming text and sensory crinkly pages to create an engaging first reading experience. It comes beautifully presented in a gifting envelope, ready to post.\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"385\" data-end=\"770\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"385\" data-end=\"404\"\u003eWhy we love it: \u003c\/strong\u003eOne of our favourite new baby gifts under £20, these crinkly books are sensory, lightweight and wonderfully practical. They're a bestseller in our little shop by the sea and make such a thoughtful gift for newborns and toddlers alike. We especially love that they fit through a letterbox, making them easy to send directly to a new family with a handwritten card.\u003c\/p\u003e","brand":"Jo + Nic's Crinkly Cloth Books","offers":[{"title":"Default Title","offer_id":61240730026314,"sku":"NT15","price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/2061\/6522\/files\/s682269313959533446_p2845_i1_w1068.png?v=1772483747"},{"product_id":"nesting-dolls-toy","title":"Nesting Dolls Toy","description":"\u003cp\u003eIntroduce little ones to the joys of stacking, sorting, and exploring with these Jumini Silicone Nesting Dolls.\u003c\/p\u003e\n\u003cp\u003eThis set of four soft pastel dolls are designed to engage babies from birth, helping them discover shapes, sizes, and spatial relationships while encouraging tactile exploration.Made from food-grade, non-toxic silicone, the dolls are soft, flexible, and safe for teething, allowing babies to explore with their hands and mouths without worry.\u003c\/p\u003e","brand":"Jumini","offers":[{"title":"Default Title","offer_id":61240731500874,"sku":"JB2510","price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/2061\/6522\/files\/CW4EBW6MQYWYWSJW6XBCOOON.jpg?v=1778580724"},{"product_id":"noodoll-riceananas-pineapple-with-glasses-plush-toy","title":"Noodoll, Riceananas Pineapple with Glasses Plush Toy","description":"\u003cp\u003eRiceananas is a geeky pineapple, who loves to read comics and hang out with their best friend Ricehawking. Riceananas is made from soft yellow fabric and has a pair of funky blue felt glasses. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eCE certified for ages 0+. \u003c\/p\u003e\u003cp\u003eEmbroidered face. \u003c\/p\u003e\u003cp\u003eMachine washable cold. \u003c\/p\u003e\u003cp\u003eSize: 22 x 25 cm. \u003c\/p\u003e\u003cp\u003eMade from 100% new fabric soft polyester. \u003c\/p\u003e\u003cp\u003eCare instructions: machine washable on a cold, gentle cycle, flat dry. \u003c\/p\u003e\u003cp\u003eColor: Yellow\u003c\/p\u003e","brand":"Noodoll","offers":[{"title":"Default Title","offer_id":61240731894090,"sku":"T99647","price":12.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/2061\/6522\/files\/s682269313959533446_p3011_i1_w2000.jpg?v=1772483766"},{"product_id":"pig-handpuppet","title":"Pig Handpuppet","description":"\u003cp\u003eInspire your little one’s imagination with this friendly cat hand puppet by Egmont Toys. Want to introduce more characters to the story? Explore the other charming hand puppets in the collection.\u003c\/p\u003e\n\u003cp\u003ePerfect for storytelling and role play, children can create their own adventures and even perform a show for friends and family at home.Made from soft cotton and embroidered with love and care, this puppet is designed for both play and durability — and it’s washable at 30° for easy care.\u003c\/p\u003e","brand":"Egmont Toys","offers":[{"title":"Default Title","offer_id":61240771805514,"sku":"160114","price":15.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/2061\/6522\/files\/FALKC7ME6TWCUKF2PABOMCR3.jpg?v=1778581013"},{"product_id":"rabbit-cotton-knit-childs-rattle-toy","title":"Rabbit Cotton Knit Child's Rattle Toy","description":"\u003cp\u003eIntroducing the Sophie Home Pocket Pals — adorable knit and woven animal rattles designed to be cherished long after the rattle’s novelty fades. These little friends are perfect companions for little hands.Product Features: 100% cotton knit outer with biodegradable filling Approx.\u003c\/p\u003e\n\u003cp\u003e16cm (6.5\") tall Classic rattle sound for sensory play Suitable from birth, CE \u0026amp; UKCA tested Machine washable at 30°C (tumble drying not recommended) Packaged with a kraft header card, perfect for gifting\u003c\/p\u003e","brand":"Sophie Home","offers":[{"title":"Default Title","offer_id":61240774721866,"sku":"PRTL-RBBT-AQUA","price":23.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/2061\/6522\/files\/VKE655TNAMINJB2VAJYKFLQE.jpg?v=1778581067"},{"product_id":"rainbow-of-emotions-crinkly-cloth-book","title":"Rainbow of Emotions Crinkly Cloth Book","description":"\u003cp\u003eJo \u0026amp; Nic's Crinkly Cloth Books are one of our favourite new baby gifts under £20. Rainbow of Emotions features six pages of brightly illustrated creatures that describe each little feeling using all the colours of the rainbow.\u003c\/p\u003e\n\u003cp\u003eSensory, lightweight, practical, affordable and perfect for popping in the post. They're a best seller in our little shop by the sea!Designed like a traditional newspaper, this fabric book is perfect for babies; bright colours, simple words, soft and machine washable.\u003c\/p\u003e","brand":"Jo + Nic's Crinkly Cloth Books","offers":[{"title":"Default Title","offer_id":61240776393034,"sku":"NT57","price":15.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/2061\/6522\/files\/original_109ba11c-e4de-48d2-8c19-b21be63d2028.png?v=1780392334"},{"product_id":"ratatam-baby-fabric-ball-10-cm","title":"Ratatam! Baby fabric ball 10 cm","description":"\u003cp\u003eMeet the little Sunshine Ball by Ratatam! - soft, squishy, and just the right size for tiny hands to explore, cuddle, and toss around. The vibrant colours spark visual interest, while the gentle, textured fabric supports tactile development and hand-eye coordination.\u003c\/p\u003e\n\u003cp\u003eCrafted from 100% cotton in a cheerful mustard yellow, green and blue, this sensory ball is perfect for babies aged 3 months and up, encouraging curiosity, movement, and playful discovery.\u003c\/p\u003e","brand":"Ratatam!","offers":[{"title":"Default Title","offer_id":61240776819018,"sku":"BC10-J021","price":15.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/2061\/6522\/files\/HG5VUI3ZPLEXCP7DEQABNU3W.jpg?v=1778581103"},{"product_id":"rise-and-shine-crinkly-cloth-newspaper","title":"Rise and Shine Crinkly Cloth Newspaper","description":"\u003cp\u003eJo \u0026amp; Nic's Crinkly Cloth Books are one of our favourite new baby gifts under £20. They're a best seller in our little shop by the sea!Rise and Shine, Nursery Times Crinkly Newspaper features six black and white illustrated pages featuring pictures of everyday items around the home.\u003c\/p\u003e","brand":"Jo + Nic's Crinkly Cloth Books","offers":[{"title":"Default Title","offer_id":61240782848330,"sku":"NT50","price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/2061\/6522\/files\/SKDZSW4AS2QVDWE23NT6M2RQ.jpg?v=1778581168"},{"product_id":"sailor-went-to-sea-crinkly-cloth-book","title":"Sailor Went to Sea Crinkly Cloth Book","description":"\u003cp\u003eJo \u0026amp; Nic's Crinkly Cloth Books are one of our favourite new baby gifts under £20. Sensory, lightweight, practical, affordable and perfect for popping in the post. They're a best seller in our little shop by the sea!\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eA Sailor Went to Sea, Nursery Times Crinkly Newspaper features six illustrated pages featuring the well-known seaside rhyme with nautical counting one to 10, and is full of fun illustrations and high contrast text. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eNewborns especially are suited to this title and the bold contrast illustrations, it is practical and lightweight, with sensory, crinkly pages. This bright and fun-filled newspaper is the perfect gift for newborn to two years. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eEach newspaper is packed in a gifting envelope to add 'To' and 'From' and a short message so you can tuck in a \u003ca href=\"https:\/\/www.kindercollective.co.uk\/shop\/new-baby-cards\/IW3TAG6LXWN3357ZXMS3LKKT\" rel=\"noopener noreferrer nofollow\" target=\"_blank\"\u003eNew Baby card \u003c\/a\u003eand pop it straight in the post with Large Letter postage.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eDimensions approx:  30cm x 20cm.\u003c\/p\u003e\u003cp\u003eCE tested and machine washable.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eCollect them all! See our full range of \u003ca href=\"https:\/\/www.kindercollective.co.uk\/shop\/jo-nics-crinkly-cloth-books\/3TQUA4WXLK7RNISF27BGFVSL\" rel=\"noopener noreferrer nofollow\" target=\"_blank\"\u003eJo \u0026amp; Nic's Crinkly Cloth books here.\u003c\/a\u003e\u003c\/p\u003e","brand":"Jo + Nic's Crinkly Cloth Books","offers":[{"title":"Default Title","offer_id":61240786223434,"sku":"NT43","price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/2061\/6522\/files\/s682269313959533446_p3052_i1_w429.png?v=1772484004"},{"product_id":"silicone-stacking-cups","title":"Silicone Stacking Cups","description":"\u003cp\u003eWhat it is: Soft yet sturdy silicone cups for stacking and knocking, sprinkling and pouring, keeping little hands busy while supporting key developmental skills.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWhy we love it: Made from food-grade silicone, they’re safe, non-toxic, and gentle enough for teething babies. Whether building towers, hiding treasures, or enjoying watery fun, these cups offer open-ended play that grows with your child, keeping little hands busy while supporting key developmental skills. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e• Set of 7 soft pastel stacking cups\u003c\/p\u003e\u003cp\u003e• Made from food-grade silicone – safe, non-toxic, and teething-friendly\u003c\/p\u003e\u003cp\u003e• Encourages fine motor skills, coordination, and sensory exploration\u003c\/p\u003e\u003cp\u003e• Stackable and easy to clean\u003c\/p\u003e\u003cp\u003e• Ideal for bath time, playtime, or on-the-go fun\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eRecommended age: 6 Months+\u003c\/p\u003e","brand":"Jumini","offers":[{"title":"Default Title","offer_id":61240789270858,"sku":"JB2508","price":9.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/2061\/6522\/files\/s682269313959533446_p3933_i1_w1000.jpg?v=1772484039"},{"product_id":"simply-creatures-crinkly-cloth-book","title":"Simply Creatures Crinkly Cloth Book","description":"\u003cp\u003eJo \u0026amp; Nic's Crinkly Cloth Books are one of our favourite new baby gifts under £20. Sensory, lightweight, practical, affordable and perfect for popping in the post.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eSimply Creatures, Nursery Times Crinkly Newspaper, is full of beautiful black high contrast illustrations and simple rhyming text. Newborns especially are suited to this title and the bold contrast illustrations, it is practical and lightweight, with sensory, crinkly pages. This bright and fun-filled newspaper is the perfect gift for newborn to 2 years. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eEach newspaper is packed in a gifting envelope to add 'To' and 'From' and a short message so you can tuck in a \u003ca href=\"https:\/\/www.kindercollective.co.uk\/shop\/new-baby-cards\/IW3TAG6LXWN3357ZXMS3LKKT\" rel=\"noopener noreferrer nofollow\" target=\"_blank\"\u003eNew Baby card \u003c\/a\u003eand pop it straight in the post with Large Letter postage.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eDimensions approx:  30cm x 20cm.\u003c\/p\u003e\u003cp\u003eCE tested and machine washable.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eCollect them all! See our full range of \u003ca href=\"https:\/\/www.kindercollective.co.uk\/shop\/jo-nics-crinkly-cloth-books\/3TQUA4WXLK7RNISF27BGFVSL\" rel=\"noopener noreferrer nofollow\" target=\"_blank\"\u003eJo \u0026amp; Nic's Crinkly Cloth books here.\u003c\/a\u003e\u003c\/p\u003e","brand":"Jo + Nic's Crinkly Cloth Books","offers":[{"title":"Default Title","offer_id":61240789303626,"sku":"NT9","price":15.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/2061\/6522\/files\/s682269313959533446_p3581_i1_w429.png?v=1772484043"},{"product_id":"waylon-sailing-magic-bath-book","title":"Waylon Sailing Magic Bath Book","description":"\u003cp\u003eThis playful floating bath book makes bath time or pool play extra fun for little ones. Filled with sailing-themed illustrations, each page magically changes colour on contact with water, sparking curiosity and encouraging sensory play.\u003c\/p\u003e\n\u003cp\u003eIt also comes with a little boat and swim ring to extend imaginative play and keep children entertained for longer.Lightweight and easy for small hands to hold, this water book supports creativity, early learning, and fine motor development - perfect for bath time, holidays, or trips to the pool.Suitable for babies from 4 months and up, the Waylon Sailing Water Book is made from soft, child-safe materials and is UKCA and CE marked.\u003c\/p\u003e","brand":"Liewood","offers":[{"title":"Default Title","offer_id":61240812372298,"sku":"LW20570_2618","price":14.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/2061\/6522\/files\/GXM57MISUNTGGEDQ4SYDLBQC.png?v=1778581890"},{"product_id":"wobbly-cloud-stacking-tower-toy","title":"Wobbly Cloud Stacking Tower Toy","description":"\u003cp\u003eA dreamy twist on a classic toy, the Wobbly Cloud Stacking Tower encourages little ones to explore balance, sequencing and dexterity through gentle, open-ended play. With its soft cloud shapes and calming pastel tones, it fits beautifully into any play space while encouraging curiosity and early learning.\u003c\/p\u003e","brand":"Jumini","offers":[{"title":"Default Title","offer_id":61240814010698,"sku":"JB2529","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/2061\/6522\/files\/EMX556ZCVDIEILJOPD2L5CRL.jpg?v=1773783147"},{"product_id":"woodstock-eco-tiny-teddy-15cm","title":"Woodstock Eco Tiny Teddy, 15cm","description":"\u003cp data-start=\"0\" data-end=\"218\" class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong data-start=\"0\" data-end=\"15\"\u003eWhat it is: \u003c\/strong\u003eA super sweet Snoopy \u0026amp; Friends Woodstock teddy made from soft fabric, bringing the much-loved character to life in a cuddly keepsake. A lovely gift for newborns, baby showers or any little Snoopy fan.\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"220\" data-end=\"466\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"220\" data-end=\"239\"\u003eWhy we love it: \u003c\/strong\u003eWhat is not to love? He may be small but he is full of character, Woodstock is a beautiful reminder that little things can bring the biggest joy. We love his cheerful design, soft feel and timeless appeal.\u003c\/p\u003e","brand":"Peanuts by Bon Ton Toys","offers":[{"title":"Default Title","offer_id":61240819122506,"sku":"33.170.004","price":19.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/2061\/6522\/files\/IIFDG7KTN5J6F5BLAB3NU5NE.jpg?v=1778581938"},{"product_id":"best-years-ellis-the-elephant-plush-toy-knitted-organic-cotton-in-teal","title":"Best Years Ellis the Elephant Plush Toy Knitted Organic Cotton in Teal","description":"\u003cp\u003eOur small baby Ellis the elephant soft toy is made from tactile sustainably soured organic cotton in teal. This small elephant toy has four legs.\n\u003cbr\u003eThis gorgeous stuffed toy is part of a range of Scandi toys. Perfect for a modern nursery their charming minimalist design, tactile organic fabric and muted colours make a beautiful new baby gift or baby shower gift.  An ideal gift for baby's first Christmas.\u003c\/p\u003e\n\n\u003cp\u003eFeatures:\n\u003cbr\u003e- Suitable from birth and machine washable\n\u003cbr\u003e- Safety tested UKCA \/ CE\n\u003cbr\u003e- Size approx. 15cm x 11cm x 5.5cm\n\u003cbr\u003e- Made in India by our trusted production partner\n\u003cbr\u003e- Made from sustainably sourced organic cotton knit fabric and stuffed with recycled polyester fill\n\u003cbr\u003e- Packaged in individual polybags\n\u003cbr\u003e - well made and sustainable\u003c\/p\u003e","brand":"Best Years","offers":[{"title":"Default Title","offer_id":61803715592522,"sku":"BY5825","price":17.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/2061\/6522\/files\/original_1c20cccd-e39b-4343-b7c9-e43938b2b5ca.jpg?v=1780393083"},{"product_id":"best-years-fair-trade-crochet-lemon-baby-rattle-organic-cotton","title":"Best Years Fair Trade Crochet Lemon Baby Rattle Organic Cotton","description":"\u003cp\u003eThese work opportunities in rural Bangladesh change lives, as they enable women to remain in their villages with their families and provide flexible working opportunities. Without this work, these women would have to migrate to the cities to find work and leave their families for weeks or even months at a time.\u003c\/p\u003e\n\u003cp\u003eOur crochet yellow lemon baby rattle is handmade by fair trade artisans using organic cotton. Part of a range of handmade, crochet fair trade fruit and vegetable baby toys.\u003c\/p\u003e","brand":"Best Years","offers":[{"title":"Default Title","offer_id":61803715723594,"sku":"BY6101","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/2061\/6522\/files\/original_062b90eb-d655-4913-b663-c90a977a9974.jpg?v=1780393115"},{"product_id":"best-years-fair-trade-crochet-pigeon-baby-rattle","title":"Best Years Fair Trade Crochet Pigeon Baby Rattle","description":"\u003cp\u003eA playful twist on a classic keepsake.\u003c\/p\u003e\n\u003cp\u003eThis charming crochet pigeon rattle brings a touch of character and humour to baby’s first toys - an unexpected little companion that’s as memorable as it is meaningful.Handmade in soft cotton crochet, it features a gentle rattle sound to engage tiny senses, while its lightweight shape makes it easy for little hands to grasp and explore.\u003c\/p\u003e","brand":"Best Years","offers":[{"title":"Default Title","offer_id":61803715789130,"sku":"BY5428","price":10.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/2061\/6522\/files\/WW7JXEOXPKOVDATDFBV42QAG.jpg?v=1778579383"},{"product_id":"best-years-fair-trade-crochet-stingray-baby-rattle-organic-cotton","title":"Best Years Fair Trade Crochet Stingray Baby Rattle Organic Cotton","description":"\u003cp\u003eA gentle first friend for little hands. 19 cm x 10.5 cm x 2.5 cm\u003c\/p\u003e\n\u003cp\u003eThis smiley stingray rattle is hand-crocheted in soft organic cotton, with calming colours and a delicate rattle sound designed to soothe and engage from day one.Lightweight and easy to grasp, it’s perfect for early sensory play - encouraging touch, sound, and curiosity while bringing a quiet, comforting presence to everyday moments.Lovingly handmade by fair trade artisans in Bangladesh, each piece carries a story of skilled craftsmanship and meaningful work that supports women to stay within their communities and care for their families.Fabric: Outer - Organic cotton | Filling - Recycled polyesterDimensions: Approx.\u003c\/p\u003e","brand":"Best Years","offers":[{"title":"Default Title","offer_id":61803715920202,"sku":"BY6000","price":10.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/2061\/6522\/files\/P7MDW7Q6TRENMIOZ6OFPXUKW.jpg?v=1778579390"},{"product_id":"best-years-fair-trade-crochet-strawberry-baby-rattle-organic-cotton","title":"Best Years Fair Trade Crochet Strawberry Baby Rattle Organic Cotton","description":"\u003cp\u003eThese work opportunities in rural Bangladesh change lives, as they enable women to remain in their villages with their families and provide flexible working opportunities. Without this work, these women would have to migrate to the cities to find work and leave their families for weeks or even months at a time.\u003c\/p\u003e\n\u003cp\u003eOur cute crochet Strawberry baby rattle is handmade by fair trade artisans using organic cotton. Part of a range of handmade, crochet fair trade fruit and vegetable baby toys.\u003c\/p\u003e","brand":"Best Years","offers":[{"title":"Default Title","offer_id":61803715985738,"sku":"BY6104","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/2061\/6522\/files\/T7FT6IH5DJZ6NSN3V5BI3VUO.jpg?v=1778579394"},{"product_id":"best-years-knitted-organic-cotton-seagull-plush-toy","title":"Best Years, Knitted Organic Cotton Seagull Plush Toy","description":"\u003cp\u003eThe perfect toy for our little store by the seaside and anyone who has a love for coast. This knitted seagull brings a touch of charm and character to little ones’ worlds.\u003c\/p\u003e\n\u003cp\u003ePart of a collection of Scandi-inspired toys, its simple, timeless design and soft organic cotton knit make it a beautiful addition to any nursery.Lovingly made using sustainably sourced organic cotton and filled with recycled polyester, it’s soft, tactile, and ready for cuddles from the very beginning.\u003c\/p\u003e","brand":"Best Years","offers":[{"title":"Default Title","offer_id":61803716084042,"sku":"BY5837","price":18.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/2061\/6522\/files\/XEEA7TMWHGE66ZXA4H7E5DEX.jpg?v=1778579398"},{"product_id":"best-years-tactile-knitted-seahorse-plush-toy-organic-cotton-sea-green","title":"Best Years Tactile Knitted Seahorse Plush Toy Organic Cotton Sea Green","description":"\u003cp\u003ePart of a seaside range of Scandi baby toys from Best Years. Characterised by their minimalist designs and muted colours, they are ideal for the modern nursery. These stuffed toys make ideal new baby gifts or baby shower gifts.\u003c\/p\u003e\n\u003cp\u003eTactile knitted organic cotton cuddly sea horse toy in sea green. 21cm x 7cm x 4cm - Made in India by our trusted production partner - Made from sustainably sourced organic cotton knit fabric and stuffed with recycled polyester fill - Packaged in individual polybags\u003c\/p\u003e","brand":"Best Years","offers":[{"title":"Default Title","offer_id":61803716182346,"sku":"BY5812","price":17.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/2061\/6522\/files\/WBOQ24552XC2ZNUKIJGCKMLM.jpg?v=1778579405"},{"product_id":"best-years-yellow-ellis-the-elephant-plush-toy","title":"Best Years, Yellow Ellis the Elephant Plush Toy","description":"\u003cp\u003eA gentle companion for little ones. 17 cm x 11 cm x 6 cm\u003c\/p\u003e\n\u003cp\u003eEllis the Elephant is crafted from sustainably sourced organic cotton in a warm mustard tone, bringing a soft, tactile presence to modern nurseries.With its simple four-legged shape and understated Scandi-inspired design, it’s made for little hands to hold and cuddle -offering comfort, texture, and quiet charm from the very beginning.\u003c\/p\u003e","brand":"Best Years","offers":[{"title":"Default Title","offer_id":61803716280650,"sku":"BY5824","price":17.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/2061\/6522\/files\/2HIHYJXOPBWDJEZUEZ2LAS47.jpg?v=1778579410"},{"product_id":"handmade-crochet-boris-bear-and-his-yellow-overalls","title":"Handmade Crochet Boris Bear and his Yellow Overalls","description":"\u003cp\u003eHave you met Boris yet? This cute teddy soft toy belongs to the Miffy Universe (and is in fact her own teddy), but he has a devoted fan base of his very own.\u003c\/p\u003e\n\u003cp\u003eThis sweet handmade crochet cotton teddy is the perfect gift for children and Boris collectors of all ages. We love his sunny yellow dungarees that can be removed for pretend play fun.\u003c\/p\u003e","brand":"Miffy by Bon Ton Toys","offers":[{"title":"Default Title","offer_id":61803983208778,"sku":"871 932 438 1383","price":32.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/2061\/6522\/files\/GB2QGIHG3ZT6OID3OVOQF7KA.jpg?v=1778579986"},{"product_id":"liewood-elna-toy-picnic-set-in-basket","title":"Liewood, Elna Toy Picnic Set in Basket","description":"\u003cp\u003eSet the scene for cosy gatherings, indoors and outside, with the colourful Elna picnic set from Liewood. Packed neatly in a charming Samantha basket, it invites little ones to pour tea, serve treats, and host imaginative playdates for friends and favourite teddies.\u003c\/p\u003e","brand":"Liewood","offers":[{"title":"Default Title","offer_id":61804070240586,"sku":"LW19716","price":44.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/2061\/6522\/files\/HCPHJSBSB6KIW6QFCVXN44NJ.png?v=1778580226"},{"product_id":"miffy-blue-eco-corduroy-ice-blue-23cm","title":"Miffy, Blue Eco-Corduroy Ice Blue - 23cm","description":"\u003cp\u003eMiffy has been loved for generations, and this sweet 23cm version in soft light blue corduroy is perfect for little hands to hold.\u003c\/p\u003e\n\u003cp\u003eMiffy has been loved for generations, and this sweet 23cm version in soft light blue corduroy is perfect for little hands to hold.\u003c\/p\u003e","brand":"Miffy by Bon Ton Toys","offers":[{"title":"Default Title","offer_id":61804076106058,"sku":"24.182.619","price":19.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/2061\/6522\/files\/YDTLOOTXMNQ5JOJWKH33XN7Q.jpg?v=1778580540"},{"product_id":"miffy-handmade-crochet-teether-rattle-just-dutch","title":"Miffy Handmade Crochet Teether Rattle | Just Dutch","description":"\u003cp\u003eBaby's first Miffy! 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