Our Story

"Part boutique, part eco movement — Kinder Collective is
the seaside shop redefining conscious consumerism." - City Kids Magazine

We are Kinder…

Kinder Collective is a consciously curated family store by the sea. Born in Broadstairs, we're a children's store with a difference, founded by Rebecca and Fran — two local mamas on a mission to make our beautiful home on the Kent Coast an even better and brighter place to be.

We met through our work in the fashion industry many years ago, and between us have worked in journalism, PR, brand consultancy, events and retail. After juggling young families with work and a growing dissatisfaction with the fashion industry, we knew that we wanted to create a more sustainable shopping destination — one that is joy-filled and inspiring while caring for people and planet.

And so…

Over the course of many beach walks while on maternity leave with our young babies, Kinder Collective was born — a place to showcase the best preloved fashion for newborns to nine-year-olds.

We know so many parents want to make more sustainable parenting choices, but the truth is time is one of the biggest barriers. While we love certain online marketplaces, they can be time consuming to trawl and difficult to navigate — not to mention blurry photos, sizing discrepancies and less-than-lovely packaging coming as standard.

That's why we do the leg work for you, handpicking high quality second-hand clothes that never feel like a compromise. Our standards are sky high: preloved items are gently worn, and any imperfections are made clear (and reflected in the price) so you can make an informed choice.

Brands we love

If you love Liewood, Banwood, Miffy, Djeco and Sophie Home you're in the right place.

We carefully curate independent and design-led brands including Oli + Carol, OMY, Mimi & Lula, Dinky Circus, Lune Club, Mr Maria and The ZooFamily and many more.

More than just clothes

There's so much more to our Sunshine Store by the Sea than preloved children's clothes. Since launching Kinder Collective, it has fast become a special destination — a mini department store with a small but mighty selection of cool stuff for kind kids. From new clothes and shoes, toys, games, books and baby gifts from brands that match our values, we're a trusted retail destination for shoppers looking for something special, expert advice and friendly customer service. We stand behind the quality and longevity of everything we sell - many of our products can be found in our homes being put to the test by our own kids.

We host regular children's workshops and events partnering with local authors, educators and creatives to bring joy to children and adults alike. And we work hard to give back with an ongoing partnership with charities including Mama to Mama, Thanet's only baby bank, Save the Children and Medical Aid for Palestinians.

Our bright and beautiful Broadstairs store is open seven days a week and we'd love to see you soon.